4 min read SKULabs is now an approved Walmart Marketplace Solution Provider
Manage your Walmart Marketplace orders, inventory, and shipping from the same place you run the rest of your business.
If you already sell on Walmart Marketplace, nothing changes in your workflow except that it gets easier. If you have been thinking about adding Walmart Marketplace as a sales channel, this guide covers what the platform offers sellers, what it takes to get approved, and how SKULabs fits in.
Why sell on Walmart Marketplace
Walmart Marketplace gives third-party sellers access to one of the largest retail audiences in the U.S., with no setup or monthly fees. Here is what sellers get.
270M+
customers shop with Walmart each week
$0
setup or monthly fees
Up to $75K
in new seller savings
A massive built-in audience
Walmart reports more than 270 million customers shopping with Walmart each week.
No setup, monthly, or hidden fees
You pay a referral fee only when an item sells. Most categories fall between 6% and 15%, with the full range running 3% to 20% depending on category and price.
New seller savings worth up to $75K
Sellers who go live during the current program period (Feb. 2, 2026 to Jan. 31, 2027) can qualify for referral fee discounts, WFS fulfillment credits, and advertising credits. Eligibility conditions apply.
Fast, affordable fulfillment
Walmart Fulfillment Services (WFS) stores, picks, packs, and ships your orders with no minimums. Walmart reports WFS sellers saw 50% average GMV growth on items carrying the “Fulfilled by Walmart” tag with 2-day or faster delivery.
Built-in advertising
Walmart Connect Sponsored Search puts your items in front of shoppers as they search. Walmart reports that sellers who advertised in fiscal 2025 averaged 7x the sales of non-advertisers.
Free pricing automation
Walmart’s Repricer tool monitors competitor prices and adjusts yours within limits you set, helping you compete for the Buy Box at no extra cost.
Growth tools and training
The Assortment Growth dashboard recommends in-demand items to add, and Seller Academy offers free courses and certifications.
Figures above are reported by Walmart Marketplace. Individual results vary.
Programs and tools for Walmart Marketplace sellers
Walmart Marketplace bundles several programs that help sellers grow once they are live.
How to get started
Walmart Marketplace is application based, and onboarding averages about 10 days once your documents are complete.
Before you apply, have these ready
- A business Tax ID (EIN) or business license number. A Social Security number is not accepted.
- Documents verifying your business name and address
- A track record of marketplace or ecommerce sales
- GS1 company prefix GTINs or UPCs for your products
- A catalog that follows Walmart’s prohibited products policy
- Fulfillment through WFS or a U.S. warehouse that can handle returns
Then follow these steps
Apply through Walmart Seller Center.
Complete onboarding in Seller Center.
Add your items from the Catalog tab and go live.
Opt in to New Seller Savings after your store is live.
Connect your Walmart Marketplace store to SKULabs.
How SKULabs helps Walmart Marketplace sellers
SKULabs keeps your Walmart Marketplace orders and inventory in the same system as the rest of your business, so adding the channel does not add manual work.
Orders in one place
Walmart Marketplace orders flow into SKULabs alongside your other sales channels.
Inventory sync
Stock levels update across channels to help prevent overselling.
Barcode scan to verify
Pick and pack Walmart orders with scan verification to cut shipping errors.
Shipping and tracking
Print labels and send tracking back to Walmart Marketplace automatically.
Purchasing and reorders
Plan restocks with purchase orders and inventory reports.
As an approved Walmart Marketplace Solution Provider, SKULabs stays current with Walmart Marketplace tools and requirements, so you can focus on growing the channel.
Interested in selling on Walmart Marketplace?
Start your application today. Already a SKULabs customer? Once your store is live, our team will help you connect it.
